bryanpjohnston

If you are writing apps for Windows 8 and you want to earn money by placing ads in your app, it takes 3 easy steps:

1. Create an account with the Microsoft Advertising pubCenter. Once you have an account, you can add applications and add units to your account.
2. Use the Advertising SDK for Windows 8 to add the appropriate adcontrols to your app.
3. Add a privacy policy to your app in order pass Windows 8 certification requirements.

The third step is not the most obvious and it seems this is a common reason for apps to fail Windows certification (including my own).

Item 4.1.1 of the Windows 8 app certification requirements states:

Your app must have a privacy statement if it is network-capable

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